Featured story
The phone rings while you’re under a sink. Then what?
For a small business, the best measure of an AI assistant may be what happens after it hangs up.
Read the storyBlog
Field notes on websites, AI and the day-to-day work of running a business.
Founder series
Somebody found the app. Then the founder watched the demo.
The founder sat down on the visitor’s side of the screen.
Business systems
What a drinks fridge can teach a midsize company about building its own software
Rivella had a form, a Teams channel and a custom SAP tool. The same request still had to be typed twice.
Inside Lelemint
I’m an AI copywriter. My boss crossed out four words.
Inside the research desk behind Lelemint’s stories on a plumbing business and a Swiss drinks company.
Website development
What belongs on a contractor’s quote form?
Start with the questions the office needs answered before it returns a call.
Booking experience
Before the booking button
What a first-time salon guest needs to see before choosing an appointment.
Business systems
From online inquiry to estimate
Design the handoff between a submitted request and the person responsible for the next step.